Copywriting secrets by Jim Edwards

What’s the Headline for?

It’s the Ad for the Ad. Use your headline to:

• Arrest Your Prospect

• Make a quality announcement

• Make it newsworthy & Editorialise it

• Put a price in your headline, or a reduced price

• Put a date in your headline or a limited offer

• Make a Special Offer

• Feature a payment plan 

• Pose a question

• Offer valuable information

• Offer a story

• Offer a test

• Offer some amazing testimonials

• Offer benefits, facts & figures


75% of the buying decisions, are made at the headline stage _ John Caples


Advice to Copywriters:

When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines, or days if necessary.

John Caples

Advice to Copywriters:

When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines, or days if necessary.

John Caples


101 Eye Catching Headlines Scripts For Sales Page or Landing Page

1. How to win friends and influence people

2. Do you make these mistakes in English?

3. How I improved my memory in one evening

4. Is the life of a child worth $1 to you?

5. To people who want to write – but can’t get started

6. They laughed when I sat down at the piano, but when I started to play!

7. To men who want to quit work someday

8. Imagine me – holding an audience spellbound for 30 minutes

9. New shampoo leaves your hair smoother & easier to manage

10. Announcing the new edition of the encyclopaedia that makes it fun to learn

11. 77 reasons why it would have paid you to answer our ad a few months ago, and here’s what you can do about it now.

12. Free book tells you 12 secrets of better…

13. How to live to be a hundred

14. How to give your child the top grades in school he deserves!

15. Why haven’t you and your family been told these facts?

16. How to avoid lawyers

17. 17 Stocks you should dump right away

18. From 4 packs a day to zero, in 4 hours!

19. Do you remember any commercials you saw last night?

20. Seven deadly advertising mistakes

21. How to write a good advertisement

22. 100 good advertising headlines … and why they were so profitable

23. 6 basic principles that have helped build the fortunes of self-made millionaires

24. You a black belt? Why not?

25. Amazing new method makes drawing easy

26. Your one chance to earn the biggest money of your life!

27. Who else wants to learn to play …

28. How to get enthusiastic applause – even astanding ovation – every time you speak!

29. Frankly, the way I see it, there are only three reasons why you wouldn’t move heaven & earth to be here.

30. At 60 miles an hour the loudest noise in 

this new Rolls-Royce comes from the clock.


31. I like Aeroplane Jelly.

32. You oughta be congratulated.

33. We try harder.

34. I.C.S. The University of the night.

35. Steinway The Instrument of the Immortals.

36. Often a bridesmaid but never a bride.

37. How to give your children extra iron – 

these 3 delicious ways.

38. Who else wants a whiter wash.

39. How to obtain guaranteed credit

anywhere on the planet.

40. To Peggy for marrying me in the first place.

41. What everybody ought to know

About this stock and bond business.

42. Time for a Kit-Kat.

43. The man in the Hathaway shirt.

44. 9 out of 10 Screen Stars care for their.

skin with Lux Toilet Soap.

45. If you don’t like New York why don’t you go back to where you came from.

46. Lazy man’s way to riches.

47. Warning.

48. Wanted.

49. Skinny 

50. Jamaica

51. Lemon 

52. Think small 

53. Which Bank?

54. Phone Wizard

55. Overcome Arthritis 

56. Coke is it

57. 3 Free books

58. Louie the Fly

59. Money to Loan 

60. Sell your ideas!

61. Hard of Hearing

62. Need more money?

63. Alive with Pleasure

64. An educated failure

65. Why publishers buy?

66. Improve Company Image

67. Dare to be Great

68. Dare to be Rich

69. 7 Steps to Freedom

70. Anyhow have a Winfield

71. Fatten your Bank account 

72. 7 Deadly Advertising mistakes 

73. Your office on the go

74. How to pay Zero Taxes

75. How to retire with money

76. Is your home picture poor?

77. How to improve your memory 

78. The lowdown on Self Publishing

79. The Art of Selling by Telephone

80. How to write a great Advertisement 

81. Who else wants to learn to play

82. 7 ways to collect your unpaid bills

83. We’re looking for people who like to draw

84. Kleenex towels absorb 50% more, because they’re two layers thick 

85. Your one chance to earn the biggest money of your life

86. Here’s a business for $2,000 That can 

make you $55.00/hr right from the start

87. Knowledge that has endured with the 

Pyramids, A secret method for the Mastery of Life

88. Fountain of Youth Discovered by little 

known civilisation over 2300 years ago

89. Hands that look lovelier in 24 hours – or your money back

90. The amazing secrets of the hottest 

investment of the last 5 years

91. Which of these 5 skin problems do you have?

92. The Chinese secrets of weight control

93. Who else wants to make big money in Electronics

94. Confessions of an underground property millionaire 

95. Too busy earning a living to make any money

96. Fresh piping hot pizza delivered to your door in 30 minutes – or it’s free!

97. Give me 2 days and I’ll show you how to be debt free for life

98. You can laugh at money worries – if you follow this simple plan

99. How we made $250,000 in our first year on line ... Now it’s your turn!

100. Released at last – 143 perfectly legal ways to get a big fat tax refund!

101. Record Breaking